More in Common has played a pivotal role in understanding Americans. Its breakthrough 2018 research Hidden Tribes has been referenced at length, and other reports like The Priority Gap are also seen as essential reading. In January, More in Common released the most comprehensive study to date of the Americans who voted for President Trump in November 2024. Beyond MAGA: A Profile of the Trump Coalition provides a detailed segmentation of these voters and their views on the major issues confronting our country and the world. The report marks the first in a three-part series revisiting their seminal Hidden Tribes work from 2018. More in Common’s Kate Carney will walk attendees through the segmentation, answer questions about findings, and share any sneak peeks for yet-to-be-released segmentation about the Exhausted Majority and Liberal segmentation reports being released later this year.