South Texas has seen significant volatility among Hispanic voters in the past several presidential election cycles. Driven by Democrats’ failures on issues like immigration and border security, public safety, and the economy, South Texas is a case study for how trust was lost among this critical voter demographic and what must be done to build and sustain respect and favorability again. Over the past few months in partnership with Bedrock Polling, Welcome has conducted surveys and focus groups aimed to better understand the cultural and political sentiments of the region to gain clarity on how voters perceive the issues.